Getting insights, advice, and new insights from the top leaders in the B2B marketing industry is an amazing way to help scale your marketing skills and efforts to new heights. And podcasts, which are exploding in availability and popularity, can be a fantastic way to gain access to those talented and experienced industry leaders.
From emerging B2B marketing trends to heartfelt stories of life’s greatest successes and bitter failures, there is much we can learn by listening to people who have persevered and prospered. And luckily for you, we’ve compiled 20 of the best podcasts for B2B sellers here.
B2B podcasts can naturally talk about the needs, problems, and interests of a B2B audience. These are some of our favorites.
B2B Growth
B2B Growth is a daily podcast dedicated to helping B2B marketing leaders achieve awesome growth. Each episode features an interview with a B2B Marketing Executive or Thought Leader, discussing topics such as: B2B Marketing Strategy, Account Based Marketing (ABM), Content Marketing, Marketing Technology (MarTech), B2B Strategic Partnerships, Alignment of marketing with sales, social media, content creation and promotion, leadership, buying people, agile marketing and more.
Marketing Smarts
Marketing Smarts speaks to industry leaders and authors like Chris Brogan, Ann Handley, and Gary Vaynerchuk, as well as to c-suite executives from organizations like IBM, National Geographic, Dell, and the Baltimore Ravens.
The Salesman Podcast
Hosted by Will Barron, The Salesman Podcast “interviews the world’s leading experts in influence, body language, psychology, and sales to provide you with the information you need to close more deals.”
The episodes cover comedy usage, how much software sales teams, self-development, sales introverts, and more really need.
The Brutal Truth About Sales & Selling
If you are in sales and you are passionate about selling, you will like this podcast. The focus is on b2b sales and sales. Some of the topics are cold calling, spin selling, challenge selling, solution selling, advanced selling skills, strategic selling, saas, sales leadership, sales management, social media, b2b marketing, maverick selling method and how sales have changed.
BriefingsDirect Podcasts
Briefings Direct is a unique B2B informational podcast that delivers the value of objective perspectives from industry leading analyst Dana Gardner. Briefings Direct offers practical insight into the latest business IT topics to those who need to know more about the IT business now.
The B2B Sales Show
As the name implies, this podcast is “dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.”
Most episodes feature an interview with an experienced B2B sales professional. In an interesting recent episode, Amazon-focused Podean founder Mark Power talks about why marketers should be concerned about acquiring the Amazon market.
The GaryVee Audio Experience
At this point, if you don’t know who Gary Vee is, you must be living under a real rock. GaryVee Audio Experience is a key to B2B marketing for some of Gary’s best professional advice on how to leverage social media and video to grow your business, and it places a great deal of emphasis on the mindset required to get the results you want.
Foundr Podcast
The Foundr podcast is one of the best if you’re looking for in-depth interviews with some of the world’s top business minds as they tell their stories of how they got to where they are. From young gunslingers like Daniel DiPiazza, to great hitters like Richard Branson, Nathan gets the right people on the show and gives him the information he’s looking for.
All Things Marketing
All Things Marketing is a podcast for small businesses and their owners in the B2B sector. Each episode talks about a variety of relevant marketing topics to help small businesses survive and succeed in today’s competitive B2B business environment.
The B2B Sales Show
The B2B Sales Show is a podcast dedicated to helping B2B sales expert to engage target accounts, successfully handle the sales process, and ultimately become more effective sellers. Each episode features an interview with a B2B sales thought leader, executive, or individual contributor, discussing topics such as: social selling, sales technology, closing and negotiation strategies, sales engagement, prospecting, and more.
Conclusion:-
As a B2B marketer, there’s a good chance that lead generation is on your mind most of the time. The 10 podcasts we just mentioned will teach you one or two things about how to start driving more leads today.
