The main difference between digital and traditional marketing is the medium through which an audience finds a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, like social media or websites.
Of course, traditional marketing doesn’t mean it’s out of date. Traditional marketing still plays an important role in the lives of people with the growing need to leave the digital world.
The immersive experience of a shocking television commercial and the tactile nature of a copy of Rolling Stone magazine are just as important today as they were 20 years ago because of its lasting effects on your memory. Unconsciously you become emotionally attached to your brand, which means they will stay at the top of your mind.
Similarly, digital marketing is as important as traditional marketing, if not more. Digital marketing uses every touch point of your daily Internet use to communicate with you.
What is Traditional?
Traditional marketing is nothing new, as it is a form of marketing that we have been exposed to at one time or another. It is a conventional mode of marketing that helps reach a semi-target audience with various offline advertising and promotion methods.
What is Digital?
Digital marketing or online marketing refers to the related commercialized work that a company does through the Internet or an electronic device such as a mobile phone. Any company (regardless of size) can take advantage of digital marketing to reach their target market, connect with potential customers, and turn more of them into customers / clients. Everything from search engine marketing to Facebook marketing is included in digital marketing. And we offer a variety of digital marketing services here at LYFE. Do not hesitate to consult them and see which ones could be the best for your business.
What type of marketing should you use?
The key to a great marketing campaign is finding the right balance between traditional and digital. In 2020, digital marketing is the yin of yang of traditional marketing. Both play an important role in a marketing strategy, but each rises when used in unison.
Take Guinness for example. His television commercials are infamous due to his unique and powerful cinematography. More than 20 years later, the 1999 classic Guinness ‘Surfer’ campaign remains one of the best television commercials of all time. However, even with this legendary status, Guinness still has to move with the times and incorporate digital marketing into its strategy so that it doesn’t miss out on some huge marketing opportunities.
Find what works for you:-
Ultimately, both types of marketing have their benefits and drawbacks, but the key is to understand your specific marketing needs, consider your budget, and understand your target audience.
Traditional marketing channels are often more eagerly awaited and welcomed by the Baby Boomer generation and Generation X, people who own televisions and prefer to buy newspapers, for example. However, digital marketing is a surprisingly suitable route for all ages, not just Millennials and Generation Z: Mi Nan spends hours scrolling through Facebook, sharing Lad Bible videos, and shopping online. The moral of the story: Digital and traditional marketing can work for you, as long as you know what your audience wants.
