Content is transforming the search landscape, and search engines are becoming responsive engines. But what is a responsive engine? How is search engine optimization different from search engine optimization? Let’s find out.
Search has evolved from a mere discovery of information to prioritizing relevant and useful results for users, that is, the context. But now, search means more and includes predicting intention and offering relevant results. The search approach is more about understanding intention-based queries and providing intention-based responses.
What are Answer Engines?
Responding engines are search engines that focus on answering user questions. Response engines understand the intent of a query and analyze website content to provide intent-based responses. They are powered by Artificial Intelligence that driven neural matching to determine synonyms at the sophisticated level. In addition, the situational context helps determine the intent of the query and provides a direct response.
For example, if you search for “weather”, the result will be the state of the weather in your region. But, if you query “search engines”, the search results page will return a list of links.
Are You Ready for Answer Engines?
The most popular search engine, Google, has already taken specific steps towards this initiative. For example, featured snippets (selected search results at the top of Google’s organic results) and knowledge graph (information box next to search results) provide direct answers to the search engine query without the need for click on another website.
72% of respondents to Microsoft’s Voice Survey 2019 have used digital assistants for voice search. And this led to the search results changing to a single, immediate and direct response to be read by digital assistants.
Here’s how you can prepare for responsive engine optimization:
Be specific and detailed about your offerings.
If you are offering a 20% discount on your product (s) for Memorial Day, please notify the response engines so that your response (or result) is picked up. Could be featured as Memorial Day specials and discounts: 20% off Product XXX.
Make your website answer rich
To provide fast response to users. The focus should be on giving them direct answers. For example, if a customer is looking to get to your physical store, share a map with directions instead of simply providing your store address.
Prepare your content for conversational search
It helps answer engines understand the intent and context and also makes your website more user-friendly and convenient to making your content more valuable.
Conclusion:-
There is no “one” correct answer and response engines continue to learn based on query volume, clicks, site layout, structure, metadata, and so on. Consequently, you can collect the “correct” intent and context to find possible answers and return the one that is a “best” match based on your algorithms.
Since response engines are constantly evolving, you must also focus on understanding and anticipating user issues and questions to align your content in a way that solves their queries and answers their questions. The idea is to present specific information Quick.
