YouTube hashtags were introduced in 2016 to support hashtag-based search. Hashtags on YouTube have since evolved to provide a better video search experience for viewers and help content creators to make their videos visible. Let’s explore how you can use hashtags on YouTube to be successful in video marketing.
Therefore, YouTube hashtags make it easy for users to find related content (for a keyword / hashtag) in one location. And if you are a content creator, you can use YouTube hashtags to increase views and improve the visibility of your videos.
According to the YouTube Creators Academy, “You can use related hashtags (#) in video descriptions to help viewers find your video when they search for a specific hashtag Add hashtags to key parts of your description to help viewers to find your video.”
You can use YouTube hashtags to get more views with the following tips and tricks:
Use trending topics as hashtags for YouTube videos:-
Analyze the YouTube trending section to understand current trends before using trending hashtags. Then create your marketing video in sync with the latest trends and add relevant hashtags to your videos to increase your discovery coefficient.
At times when the latest trends are unrelated to your channel topic, look for trending videos on related topics. Filter them by upload date (because you want the latest trends) and incorporate the hashtags used by some of the best.
Classify and categorize content
YouTube hashtags are best used to classify and categorize content. For example, you can rank your content based on popular or highly searched terms in your area of expertise.
For example, a food brand might rank videos based on #healthyrecipes #vegandietplan, etc. You can use hashtags on YouTube based on a genre like #partymusic, #hiphopmusic or trending campaigns like #climatestrike, etc.
Use YouTube’s hashtag generator tools and discover popular trends
YouTube hashtag generator tools can help you simplify your tagging and analysis tasks to generate frequently searched YouTube hashtags and get more views. Some of the popular YouTube hashtag generating tools include, Keyword Tool, TagsYouTube, and Rapidtags.
In addition to trending hashtags, there are many that are popular and evergreen. To discover popular YouTube hashtags, simply type # in the search and it will automatically populate with the popular ones.
Create a branded hashtag for YouTube videos
Hashed-tagged content could lead users to another video under the same hashtag (since all content is under one roof). The way to avoid this is to create custom YouTube hashtags for your brand. That way your videos will dominate this branded hashtag as a competitor is unlikely to use this hashtag.