Digital sales is rocket fuel for growth. So much so, that some leaders are considering going all in with digital sales and forgetting about consultative, face-to-face selling. The truth is, the best inside sales organizations are winning by weaving them both into their sales strategy.

Data from management consulting firm, McKinsey & Company shows that organizations that add the human touch to digital sales consistently outperform their peers. They achieve five times more revenue and eight times more operating profit.