For many B2B – SEM marketers, success that generates a viable cost per lead or high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can be questionable. So you need to make the most of every click you pay for. The key is NOT a magic algorithm. Typically, for most B2B companies, there is a very small set of keywords that describe their products and solutions. So the key is figuring out how you can afford to dominate and top on all of these terms and maximize conversions while maintaining quality.

Overdrive Interactive CEO Harry Gold will present an informative 30 minute webinar that delves into search engine marketing and explains how marketers in the B2B space can run successful SEM programs.

What you will learn and see:

+ How to approach B2B search with the right strategy
+ How to formulate the right offers
+ The anatomy of a great landing page
+ How to optimize conversion rates and quality of leads
+ How to measure the total value of paid search
+ How to integrate paid search and marketing automation
+ Real case studies showing real success