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However, many vendors remain in the dark. Even as the customer journey becomes more complex, the processes used to connect and analyze marketing The data is changing. Bigger budgets and more sophisticated clients. it means more marketing tools and technologies within the marketing stacks. Is in turn means more diverse data sources in more formats to integrate: today, next month, and for the foreseeable future. Data and analytics are a mainstay, and marketers must seek new technological advancements to Make these processes as smooth and scalable as possible.

Here are some ways that transform marketing.

 Chatbots

The adoption of chatbot technology with artificial intelligence represents a mutual benefit for both consumers and companies. Create a new channel that is evolving to include more capabilities and features that go beyond simple text inputs and conversations, such as making product recommendations based on user input.

Digital Advertising Campaigns

Many marketers have heard of the essentials of a digital advertising campaign to increase sales, but have not seen the results they expected. Artificial intelligence can significantly improve these campaigns. Once you have created a complete view of your customer base, you will experience much more effective digital advertising campaigns. A great example of this is Facebook advertising, which many marketing experts name as the best investment for your money. It allows you to create ads specifically targeted to those who are most likely to make a purchase. However, it only works if you know exactly who your target audience is. Thanks to the abundance of consumer data collected by websites, social sites, and keyword searches, you'll have all the information you need for more effective digital ads.

Personalized Content

With the unprecedented proliferation of consumer data, businesses can now serve a customer's specific interests in real time. Businesses can not only personalize their website to a user, they can also use tools like Evergage to personalize offers and products for consumers, and even customize search results so that the first result is the likely content in which a user is interested. Some retailers like Amazon are using AI to build models from their customer data and product catalogs to dramatically improve the way they select and market products to individual customers online. These solutions have not only made the shopping experience enjoyable for users, but have increased revenue by 6-10 percent according to The Boston Consulting Group.

Email and SMS Automation

Email and SMS marketing are considered some of the best marketing tactics for generating leads. Email is the number one source of business communication with 86 percent of consumers and business professionals reporting it as their preferred source. More importantly for sales, almost 60 percent say it is their most effective channel for generating income. SMS marketing, while not as popular as email among marketers, has similar data for millennial customers, or those ages 18-36. Thanks to AI, we know that about 83 percent of millennials open an SMS message within 90 seconds of receiving it. Three-quarters say they prefer SMS for promotions, surveys, reminders, and similar brand communications. With the help of AI, we not only understand the essentials of email and SMS for marketing, but we have ideas that help improve it. AI-enabled tools facilitate campaigns targeting a specific audience. They handle the busy work behind these campaigns so you can focus more on product development and customer service.