In this Rutgers Business School webinar, Mike Moran and Tim Peter, instructors of professional practice for Rutgers Business School Executive Education, discuss improving digital marketing strategies for B2B marketers in response to canceled trade shows and other F2F interactions.

Many B2B marketers are having a “Who Moved My Cheese?” moment. If you’ve been relying on in-person events to drive leads, what do you do now?

Better digital marketing drives leads, but also nurtures those leads so they require less sales support to close. And the best part? When things return to normal, your new digital capabilities will still be just as valuable.

Mike Moran, instructor of professional practice with Rutgers Business School Executive Education, authored the acclaimed book on internet marketing, Do It Wrong Quickly, on the heels of the best-selling Search Engine Marketing, Inc. Moran led many initiatives on IBM’s website for eight years, including IBM’s original search marketing strategy. Mike also serves as a senior strategist with Converseon, a leading social media consultancy based in New York City.

Tim Peter, instructor of professional practice with Rutgers Business School Executive Education, helps companies put the web to work to grow their business. An expert in online marketing and e-commerce strategy, Peter focuses on web analytics, content strategy and the integration of social media and search engine marketing.