Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove. Britta is a seasoned marketer who delivers results through creative thoughts, ideas, and strategies and she knows how to create an engaging customer conference that drives customer retention and prospect conversions. You might say “face to face” experiences are her specialty.

In this conversation, Britta and Bernie discuss how the use of online video can create incredible demand for live events, and how she’s been able to do so for the annual Brightcove event called Play. Whether or not you have responsibility for event planning, you’ll pick up ideas and insights about using online video in your digital strategy from what Britta has to share on this episode.