Twitter was one of the first social media platforms that I joined, but it wasn’t as stylish as it is today. Now, there are a variety of features that you can use to take your ecommerce business to the next level.
In fact, according to Twitter, its users are 2.7 times more likely to buy a product after seeing it on the platform. Partner with influencers and that purchase intention increases by 5.2x! It goes without saying that Twitter can be a powerful marketing tool for your business, whether you’re new to the platform or growing steadily.
Without further ado, let’s look at some strategies and examples to help you perfect your Twitter presence.
Design an eye-catching profile.
To start, your Twitter profile needs to be optimized to make a great first impression and eventually generate sales. To do this, you will need a consistent branding in your profile design, which means that your cover photo and profile photo must be complementary and visually appealing.
The profile photo is likely to be an image of your logo or something that represents your business, while the cover photo will further communicate your brand, mission, or message.
In terms of your bio, this section is like your business elevator pitch. Think of this section as another opportunity to spark the interest of those who come across your profile. You can use keywords relevant to your business here for a more specific focus. Also, don’t forget to add a link to your ecommerce site so people know where to find your products.
Grow your following.
Beyond your existing followers, it is also important to grow your audience to increase your brand awareness and attract more customers to your ecommerce store. From a technical point of view, having more followers also allows you to distribute your content and spread the word about what you sell faster.
Get fresh attention by participating in Twitter conversations relevant to your business. A strategic way to be part of a larger-scale conversation is by using trending hashtags on Twitter. With trending hashtags in your tweets, you are tapping into a whole new network of people who may find interest in what you have to offer.
On a smaller scale, you can reach new users by searching for keywords relevant to your ecommerce business using Twitter’s search feature. You’ll find conversations and questions about these keywords where you can offer some value, which may lead to someone tapping your profile and following up with you in return. You can do this practice yourself, but here are some social listening tools to help.
Make the best of Twitter Ads.
Twitter offers a variety of ads depending on your goal. For e-commerce, the best types of ads are awareness and website click campaigns that promote your brand and drive conversions, respectively.
For awareness ads, you will be billed for every 1000 impressions and for website ads, you will be billed for every click on your website. You can also use remarketing in your ads to target people similar to those who have visited your website.
When creating ads, there are several tips to keep in mind to get the best performance. Twitter users crave short and engaging content, so keep your ads concise and to the point.
