For whatever reason, every time I hear the words “marketing automation”, I think of the movie “Transformers” with Shia LaBeouf and Megan Fox.
It makes me think of the Autobots doing all of our marketing, which would be great.
But today, we are not going to talk about Cybertron robots.
Essentially, marketing automation can help optimize your marketing efforts and make your department more efficient.
In today’s post, let’s go over the top benefits of marketing automation.
Efficiency.
First, marketing automation makes your entire department more efficient. You can potentially lower personnel costs while freeing up your team time to work on more important strategic projects.
Rather than manually posting to social media every day, marketing automation software can automate that process.
This means that your team can do more creative work, such as planning and brainstorming for upcoming campaigns and projects.
Plus, working on an automation platform will make your team’s tasks easier. Your staff can post to social media, create an email promotion campaign, post a blog, or create a landing page, all in the same software. Ultimately, this saves your team time when creating campaigns.
Marketing and sales alignment.
By combining your sales and marketing automation efforts with the same software, you can align your business goals and efforts.
Essentially, it will make the process of going from a qualified marketing leader to a qualified sales leader that much easier.
In fact, marketing automation can lead to a 14.5% increase in sales productivity and a 12.2% decrease in marketing overhead.
Apart from this, it can also help you generate more leads and increase sales. Your marketing team will help give you more time to increase your conversion rate, while your sales team increases productivity. This is a win.
Lead scoring.
Marketing automation software can configure lead scoring for your team, which will inform your sales team when they move from lead marketing to qualified sales leads.
Again, this speaks to a better alignment between your marketing and sales teams. In addition, it automates the process, which makes it easier and in real time. This means no time is wasted and your sales team can reach potential customers immediately.
Lead nurturing
Last but not least, marketing automation makes it possible to nurture leads. Marketing automation software is the place where you will create drip email campaigns and track their success. Without lead development, you will have a more difficult time converting leads to sales leads.
