It is important that you dedicate yourself to continuous learning and self-development, especially when it comes to sales success.
Reading some of the best sales books ever written can help accelerate your sales mastery and improve all aspects of your sales techniques.
Researchers have found that reading helps prevent stress, depression, and dementia, while improving confidence, empathy, decision-making, and overall satisfaction with life.
Not only that, but reading the right books can lead to higher income and more meaningful careers.
Books are today’s mentors. They are like having unparalleled access to the brightest minds of our generation and generations past. This is why it’s so important to make time in your day to sit down and flip through a few pages.
To help steer you in the right direction, we reviewed the must-read lists of some of the world’s most successful entrepreneurs, as well as the team here at Close, to put together our list of the 10 most important sales books of all time.
1) Think And Grow Rich
Napoleon Hill studied the habits of the most successful people and developed 13 principles that can be applied to achieve success. Think and Grow Rich is highly recommended as one of the best business books of all time for selling people. You can use these principles in almost every area of your life.
2) How to win friends and influence people
This is one of the first best-selling self-help books of all the time ever published. This book teaches you how to make people like you, how to win over new customers and clients, and become a better salesperson. It’s a great personal development book, as well as a must for any salesperson.
3) The Ultimate Sales Letter
In the age of email and instant communication, excellent sales copy is a must when closing a deal. But too many sales letters end up in the junk file or in the trash can. In this book, Dan Kennedy explains why some sales letters work and most of them doesn’t work. And it shows how to write a copy that any business can use.
4) Advanced Selling Strategies
Advanced Selling Strategies provides you with the techniques and tools used by the best salespeople in all industries, methods that generate immediate and spectacular results. This book explains how to develop your self image to give yourself an edge in every sales situation and teaches you how to focus on the emotional factors of the customer to ensure better sales results.
5) The Art Of Closing The Sale
Early in my career in sales, I couldn’t figure out how to get past that simple five word objection “Let me think about it” and close the sale. Then I discovered a technique that worked. The business prospered. I doubled my sales very quickly.
What is your opinion on these sales books? Did I miss any? Leave your favorites in the comments and I can add them to my list.
If you’re interested in a quick read and something that can immediately affect your sales in a positive way, click the button below to download my free closing techniques battle card. It will give you 23 battle-tested closures that you can use to make more sales.
6) To Sell is Human
Daniel Pink is a New York Times, Wall Street Journal, and Washington Post best-selling author who completely destroys and disproves all the outdated stereotypes about sales in this fantastic book. If you want to understand the modern sales landscape and the psychology of selling anything, choose this one.
7) Blueprints For A SaaS Sales Organization
This is the book that redefined how SaaS sales teams are built. Inside, authors Jacco van der Kooji and Fernando Pizarro distill their decades of combined experience in building high-performance SaaS equipment into a highly detailed set of instructions that will allow sales leaders to design, implement, and execute all plans. sales.
8) Never Split the Difference
Do you want to improve your negotiation skills? Who better to learn than a former international hostage negotiator for the FBI. Chris Voss highlights the hard skills and practical principles that helped save lives and will help you gain an edge in any negotiation.
9) How to Master the Art of Selling
In a new revised edition, this book contains tips on how to become a better salesperson using email, various online resources, and of course, traditional sales methods. If generating more offers quickly and efficiently is your top sales strategy, then Mastering the Art of Selling is a book you need on your shelf.
10) The Psychology of Selling
Brian Tracy is a top-tier sales guru, and The Psychology of Selling is an excellent read for anyone in sales looking not only to improve their sales skills, but to improve their overall business as well. If you are looking to understand the psychological aspect of sales and how it affects the success of the way you do business, I suggest you take a look at this book. Provides techniques, tips, real life examples, and various methods that can help you sell more and faster.
