As the popularity of platforms such as Facebook has increased, consumers have begun to demand a marketing, brand, and service approach that focuses more on their own journey rather than the brand itself.
According to a 2018 Accenture survey, 91 percent of consumers are more likely to shop with brands that provide selected and relevant deals and recommendations. A similar survey by data-driven marketing firm Epsilon indicated that 80 percent of consumers are more inclined to buy from a brand that offers a personal experience. Finally, the marketing personalization platform SmarterHQ found that 72 percent of consumers only engage with marketing messages tailored to their specific interests.
“Today’s brands are expected to do more than promote sales to their audience.” “They should build personal relationships. Remember who the customers are, what they like, what they think, what they want, and This is the basis. Adjust your approach.”
Powered by machine learning, these platforms can collect, analyze, and analyze audience information in real time. This, in turn, makes it easier for brands to select product recommendations, content, and marketing messages for each individual lead.
People who do this now Those who are the first to ignore this trend will inevitably fall behind.
